If you are a business owner, you may soon be able to take customer orders and attend to support tickets right from your Facebook window. The Menlo Park based social network company has recently filed a patent application that provides a hint of this upcoming feature.
The patent application is titled ‘Techniques for Automated Messaging‘ and essentially describes different ways a business may use Facebook Messaging to automate order taking and communication with their customers. This includes allowing customers to make new orders via Facebook Messaging and letting businesses communicate the status of these orders back to customers. In addition to this, businesses may also set predefined responses to frequently asked questions which is kind of similar to what helpdesk services offer on their platform.
So how does all of this tie in with what Facebook does currently? From the various demo images provided by Facebook on their application, a typical transaction could be something like this.
1. Businesses advertise on Facebook like they do now. Only now, users may also chat with the business or buy from within the Messenger platform
2. The target user may now click on ‘Chat Now’. This should take them to the Messenger where they deal with an automated messaging system set by the business.
3. The user may pick and choose their product of choice from within the Messenger window
4. From the business end, the Facebook Messenger could work like a helpdesk tool that comes with template responses.