A new patent filed by Yahoo at the USPTO wants to make sponsored listings on the search results pages all the more annoying. According to this filing, Yahoo has sought the rights to slide the advertising box down whenever the user scrolls down the page and move it up when the user gets back to the top of the page.
“Since the online advertisements are visible to the user for a longer time, there are more opportunities for the online advertisements to get the user’s attention, and consequently more opportunities for the user to click on an advertisement. As a result, the efficiency of online advertising may be improved.”
While compromising user experience for better efficiency of online advertising might not make much of a sense, we hope Yahoo’s search deal with Microsoft would mean this “invention” will never get to see the light of the day.