Microsoft has announced a new loyalty program for their Xbox Live users. The new XBox Live Rewards loyalty program is aimed at rewarding users for their continued usage of the service and thereby win points that could be redeemed. The basic service works very much like Club Nintendo – except that instead of gears, Microsoft XBox Live users will be awarded points for every activity that they do on the service. This includes things like renewing a subscription, purchasing a family pack, buying select content from marketplace, etc. The points earned for every activity depends on whether the user is a free member or a paying member.
Points earned by members can be redeemed by purchasing content on XBox Live. For instance, a user may accumulate 1600 points to redeem a product worth $19.99 from Xbox Live marketplace. Here is a graphic that elaborates on the points that the user stands to earn on each activity. Check out the Xbox Live website to learn more and to join the Rewards program.