World of Warcraft, or WoW as it is popularly known, has just signed up its 12 millionth subscriber. The landmark comes six years after the extremely popular multiplayer online role-playing game was launched by Blizzard Entertainment. The timing of this announcement is significant considering that Blizzard only recently launched the Wrath of the Lich King expansion in its primary American market.
While this is definitely a positive news for WoW lovers, it is worth noting that the growth from 11.5 million to 12 million subscribers has happened over a 2 year period. Blizzard made its announcement on the earlier landmark way back in December 2008 and consequently, there is no gainsaying the fact that this extremely popular MMORPG is not what it used to be.
WoW’s subscription-based titles are currently available predominantly in North America, South East Asia, Europe, China and Australia. I wonder if Blizzard is looking at expanding into newer markets to take the popularity of this game even further.