EC Media in India is launching a new eReader device that looks pretty much like the Amazon Kindles of the yesteryears. It looks good, and supposedly carries decent specs. What’s not decent is the price. The eReader is expected to be priced around Rs. 11,500 – that’s close to $248. At that price, you can buy the best of eReaders from Amazon and its rivals. But do note that this price is for the Indian market where the Kindle is yet to launch and hence this could as well be a market skimming strategy.
So what’s on offer at the price? From what is reported, the device will carry a 6-inches e-ink display at a resolution of 800×600 pixels along with a 2GB internal storage, 3.5mm headphone jack and support for 802.11 b/g Wi-Fi, Bluetooth, USB 2.0 and GPRS connectivity. The battery is expected to last 10,000 page turns or 10 hours of music playback. Not bad. If only the price was a bit lesser.
Here is a video demo of the device.