If you are in the United Kingdom, you can start watching your favorite programs on Channel 4 and ITV from your PlayStation soon. Sony has announced a partnership with the two television channels to bring their content to PS3.
For what it’s worth, ITV has already been available as a web-based service for a while. Also, in the case of ITV, this expansion is not limited to Sony PS 3. The channel has revealed that they are leaving their services open for availability on other platforms – including the console rivals as well. However, in case of Channel 4, the television is likely to be available solely on Sony PS 3 for the moment. The television channel does not seem to have reached agreeable deals with Microsoft and Nintendo which means it will be available solely on PS 3 consoles for the time being.