Inside Facebook has made some really detailed calculations over what Facebook could have earned in the past one year and how much the company could be making moving ahead.
According to these observations, the world’s biggest social network could have made close to $700 million that can expect to grow to $1.1 billion through this year.
A majority of the revenues in the past year has, as expected, come from brand advertising and performance advertising – nearly $575 million. The rest of the share is made from sale of virtual goods and through its deal with Microsoft.
However, as you would know, Facebook is working on a payment gateway and if it launches this year, we may expect a huge turnaround in the amount of money made from virtual goods. It can in fact be the main revenue driver for the company.
What do you think?
[via Inside Facebook]
Users of the hugely popular social game on Facebook, Farmville can expect the ‘Pay By Facebook‘ option to be rolled out sometime this week. The Business Insider reveals that Facebook’s payment gateway integration is so close to being implemented on Farmville that it could have been introduced last week itself.
The payment gateway is expected to be a huge money-spinner for Facebook, the world’s most popular social network that is now inching towards the 400 million registered users mark. However, despite the huge popularity of its application platform, the website itself had only been making money from advertising which did not contribute to much, considering the major part of revenues from gaming were to be made from purchase of virtual goods.
Facebook is expected to charge a 30% commission on transactions over its payment gateway. Despite this high charge, it is believed that developers would be willing to opt in considering the “Facebook stamp”. The Business Insider also notes that gaming app developers like Zynga believe a payment gateway from Facebook will in fact encourage more users to spend money, thus increasing overall revenues from the gaming apps.
[via Business Insider]