Surf Book – New Name For Blackberry Tablet?

Waterloo based Research in Motion is reported to have filed a new trademark with the Canadian Intellectual Property office for “Surf Book“. The application is pretty generic in that it does not specifically state that this could be tablet computer but from the looks of it, it is possible that RIM might name their upcoming tablet computer SurfBook.

This comes a couple of months after reports suggested that RIM had registered the BlackPad.com domain name giving rise to speculations about the name for the new tablet. For what it’s worth, SurfBook.com currently does not resolve to anything and doesn’t seem to be owned by the same people that own BlackPad.com

It is also worth noting that RIM has not filed the application for SurfBook with the USPTO as yet though it is always possible for them to file one at a later date. Which of the two names is better in your opinion? BlackPad is sure to help RIM gain a brand identity that Surf Book may not offer.

Motorola Family Room – What Could This Be?

I just stumbled upon this new trademark filed by Motorola with the United States Patent & Trademark Office. At the outset, it looks like a cloud-based file sharing tool. The description field of the trademark application reads,

“Cellular phone software that allows users to share digital content, including, but not limited to, content included on calendars, chat rooms, photo albums and shared music platforms”

Motorola Family Room

There is no other information provided in the trademark application that will help us to look deeper into this trademark application. Nevertheless, the description is specific enough to give us an indication that this is a networking platform between Motorola users to share music, videos and other content with their friends over the cloud.

Is there something more that I am missing? Do put in your thoughts in the comments.

Blackberry Drive – Key Fob Accessory Coming Soon?

Research In Motion has filed a trademark application for “Blackberry Drive“. The filing describes the trademark as referring to

“Key fobs; non-electric cables and wires of common metal; small items of metal hardware; goods of common metal not included in other classes”

Blackberry Drive Keyfob

The filing was made on June 11 and is likely to allow Blackberry users to pair up their device to a shackle so that locks can be opened by entering a PIN on the Blackberry application.

You can check out the trademark application filed with the USPTO here.

Microsoft Kinect : New Trademark Filing Raises Doubts About Additional Kin Tools

Earlier this week, Microsoft filed for trademark on the term ‘Kinect‘. The filing (PDF) has been done under the category “computer software, computer hardware, and computer peripherals“.

The filing is interesting coming close on the heels of the unveiling of Microsoft Kin – the much anticipated mobile phones from Microsoft. One of the primary selling points of Kin One and Kin Two is the emphasis on “social networking made easy“.

Microsoft Kinect Trademark

From that perspective, Kinect (which sounds more like connect) makes for an interesting terminology to trademark. Is Microsoft launching a Kin specific Zune marketplace? Do we get to see additional software tools making social “connecting” easier? I do not know. But it will be interesting to see what comes out of this.

What are your thoughts?