Yahoo’s New Social Advertising Technology Reeks Of Spam

Two patent applications filed by Yahoo at the USPTO describe a new technology where users of a social network could make money by referring products to friends in their network.

Firstly, it is not exactly clear where Yahoo intends to use such a technology – the patent discusses an auction marketplace scenario though it also clarifies that such a technology could be used in social networks or online photo albums.

This is how the technology will apparently work (Click to enlarge)

Yahoo Social Network AdvertisingAll said and done, this could be the closest we may come to ruining the social network experience. What’s your take?