Microsoft has revealed some upcoming upgrades on its Bing Search engine at the Search Engine Strategies forum in NYC recently. These upgrades are aimed at making the website a better “decision engine” – a phrase that Microsoft coined to help them be number one in an industry heavily dominated by Google.
One of the important features that will make its way to the Bing search results is Quick Tab. This will assort search results into several categories for easier perusal. Also with agreements with Twitter and Facebook in place, Microsoft hopes to bring a real time touch to its results. VentureBeat writes,
“A search on Boston, for example, provides upfront information on weather, attractions and flight deals. Recently signed deals with Twitter and Facebook, help to put more real-time information within search results. And, finally, a map integrated with Foursquare is available that when activated shows local check-in locations and their “mayors” — users who are most active at any one location.”
We wonder if such a classification would work for the several long tail keywords that people search for in a variety of categories.