NYTimes.com, the largest newspaper owned website in the world could start charging readers from next year. Indications about this were provided by Martin Nisenholtz, the senior vice president for digital operations at the company.
According to reports from PaidContent, Nisenholtz was of the view that the company was at a stage where charging readers to access content will not result in lower traffic. Nisenholtz said
“We are, and have been for quite a long time, the largest newspaper-owned website in the world. We intend to remain the largest newspaper-owned website in the world.”
Nisenholtz suggested a metered pricing model where readers would be given free access to a predetermined set of articles and would be prompted to pay only when they exceed this limit. He said
“We have reached a point where we have enough scope and scale to make this move. The metered model will allow us to remain a very, very large website at the same time as we get a second revenue stream.”
With NY Times, Fox and other media publications taking the plunge to charge readers, do you think the era of free content is over? Let us know what you think.[via AFP]