MySpace has launched a cool new video discovery service for iPad that will allow users to browse through countless number of music videos that can then be purchased or skipped to the next video – very similar to Pandora except that this one’s for music videos. When you launch the app, users are asked to […]
MySpace has launched a cool new video discovery service for iPad that will allow users to browse through countless number of music videos that can then be purchased or skipped to the next video – very similar to Pandora except that this one’s for music videos. When you launch the app, users are asked to specify their favorite music genre as well as their current mood. Based on these settings, MySpace Music Romeo will stream music videos that may either be skipped to the next video or liked by tapping the Love button. The algorithm will then save these preferences to fine-tune its video offering further.
The app is free to download on iOS 3.2 and above for iPad and makes money via iTunes sale and occasional video commercials. The technology is itself reported to be developed using the music aggregation service, We are Hunted. You can head over to the App Store to download the app right away.
MySpace is no longer that enthralling social network that it once was. After it was acquired by News Corp and failed to maintain its leadership in the segment, the company had to changed direction. MySpace has been proclaimed to be an entertainment hub ever since.
One of the important products in terms of offering this strategic direction to the company was MySpace Music. This was offered by News Corp in collaboration with several major labels and is supported by advertising. However falling revenues have prompted MySpace executives to decide on an alternative course of action.
According to a recent article on CNET, the company may now be contemplating a subscription service that will help the company monetize its music property better. However, the proposal is still in discussion stages and nothing is confirmed as yet. Also, there is a likelihood for MySpace to retain the current offering but provide additional features to subscribers. This is likely to address the falling user base better.
Nevertheless, there is one major issue that needs to be addressed – Should the company be addressing falling users first or should it be revenues? Or both?