Mobile apps have become a part and parcel of our lives. This modern technology is strengthening its hold in the business world too. At this point, apps are becoming a part of every conceivable business.
While developing an app can be a challenging task, it has become increasingly essential for businesses to have one. It becomes all the more necessary if you are running your business on a website because you are missing out on a lot of opportunities as the potential audience is spending more and more time on mobile apps. HostingFacts states that 52.2 percent of all internet traffic comes from mobile devices now.
How to create a Mobile app for your business
There are many business mobile apps that increases productivity and offer you a platform to conduct a variety of business processes at a single place, for example, promoting your product, earning revenue by advertising, offering coupons and discounts and if your customers find your app engaging they will spread the word and grow your brand awareness in the market. Due to its countless benefits for businesses, let’s have a look at various things to keep in mind when developing a business mobile app :
1)Identifying the problem
The first step to creating an app for your business is to identify the problem that your app resolves. You need to identify the potential of your business idea by looking at the market needs. Also, you need to decide the message which you are communicating to your audience through your app and the marketing channels you will use to do so.
You can start by looking for insights and stats and asking questions on forums. Then you can go on to build a lean version of your app, also known as Minimum Viable Product (MVP) and collect the feedback from people.
2)Conducting Market Research
Market research determines the feasibility of your app. Many apps fail miserably simply because the developers skipped market research. Therefore, you need to develop a feasibility report before developing an app.
Your app needs to satisfy two goals :
- Your business Goals
- And the goals of your ideal users
Keeping these objectives in mind while developing a feasibility report helps you to develop your app according to the market scenario and increases its chances of being successful over the competition.
3) Defining your business model- freemium
There are many ways to monetize your apps but people increasingly prefer free apps. That’s why the freemium model is quite a successful model to grow your user base. You can always monetize later with in-app purchases and other advertising methods to generate revenue.
While every business model has its benefits and drawbacks you can start by looking at what your competitors are doing right and also what they might possibly be doing wrong.
Not every app has to generate large amounts of revenue, sometimes apps that are designed to solve an enterprise problem helps the business by cutting operational costs and saving time in processes.
4)Provide Features of value
Do not think of your app as a copy of your website, think of it as a separate product. You need to develop an idea that reflects your core business values and build your most prominent app features around that.
At first, the abundance of features might seem like a good idea but its usually not. Users need the simplest way to solve their problems. You need to have a clear vision about your core features because with each added option your app will become more complex and more expensive.
5)Choosing the Right Technology
An app’s quality is directly related to its success and to make an impactful app you need to decide the technology that best fits your requirement. For example, developing for iOS provides better monetization opportunities while it’s difficult to get more downloads and revenue from android apps.
That’s why you need to select the right technology, and there are three main options you can choose from
- Native apps – Apps that are coded for specific platforms i.e.either for Android or iOS.
- Cross-platform Native apps- Apps that share common software development kits but can still run natively.
- Hybrid apps- Apps that are compatible with all operating systems and devices.
6)Creating A Simple And Intuitive UI/UX
Expecting the users to learn to navigate through your app is counterproductive. Instead, you should strive to make a user interface (UI) that is intuitive and provides good user experience (UX) and makes them come back to your app.
Adhering to simplicity is the way to go when designing your app as a simple yet effective design ensures that users will stick to your app and are more likely to recommend it to new users. Bottom line is that you need to follow the KISS principle – “Keep it simple, stupid.”
An unprotected app poses an imminent threat to the data of your users.
If your app handles personal data like banking information, medical records and other sensitive information it becomes more critical that you have safeguards built around to protect the data.
Use encryption, cryptography, token validation, and safe communication standards to make sure that the data is not leaked to a prying hacker.
Do not forget about making constant improvements and communicating with your customers.
Users are happy with providing constructive feedbacks and you should fix the bugs or problems with your apps accordingly.
Moreover, Apple and Google update their operating systems every year you need to ensure that your app is coherent with the recent changes in the OS.
Creating a mobile app for your business will help you to grow your stronghold among your niche audience. It makes your business processes simpler and helps you to drive more revenue and engagement. Design an app that reflects your business and has all the required features.
We hope the above tips help you with creating an effective app for your business.
Twinkle is the product head of MobileAppDaily and keeps a close eye on the latest and trending tech releases. With her wise taste of the tech industry, she has single-handedly created a recognizable brand image.