iAd – Apple’s Own Advertising Platform

After ranting endless about Google treading on Apple territory with its launch of Android OS and Nexus One,  Steve Jobs is learnt to be working on launching “the next big thing” – a mobile advertising platform tentatively named iAd.

According to reports on the MediaPost, the new mobile advertising platform is expected to be built on top of Quattro Wireless – the mobile ad network that Apple acquired for close to $300 million early this year. An announcement regarding this is expected to be made on April 7th.

This could be the next big segment where Apple and Google will go head-to-head. Steve Jobs has been earlier reported to be feeling “betrayed” after Google launched its own mobile platform competing against the iPhone OS. Unlike Apple’s predominantly American audience, Google has a terrific presence globally and that is expected to help Mountain View in winning this battle against Apple in the long term.

[via Media Post]