The holiday shopping season is in full swing and the carriers are doing all that they can in order to push the sales level up. Canadian carrier Telus has launched a new promotional campaign that will let users get a free XBox 360 unit with every purchase or renewal of a Windows Phone 7 handset. Telus presently carries HTC 7 Surround and LG Optimus 7 and buying one of these devices along with a fresh subscription or renewal of an existing plan will win you an XBox 360.
There doesn’t seem to be any fine print here though we just assume it to be a case of trying to woo the customers to handsets that may not have reached their targeted sale numbers. In case you are interested, do remember that this offer ends December 19th. And if you did not realize, it will also sign you up for a 3 year contract with Telus. Head over to the Telus website to learn more.
Here is a lesson in social media marketing – never lie to your customers. At least over a social network where you can be easily caught. A recent conversation between an LG customer and the company’s social media team may have got more publicity than the company may have wanted to. The customer simply wanted to know when his LG Optimus S would get Android 2.3. And this is the reply he got over Facebook –
“So, the Optimus line won’t be getting the Gingerbread update because they have a 600MHz processor,and the minimum requirements for Gingerbread require 1 GHz processor. In other words: it’s not possible to update the processor, unfortunately.”
Other members soon jumped in to correct LG’s statements. In fact, Dan Morrill, the Android lead at Google was quick to write on his Twitter account,
“there’s no hard minimum processor requirement for Gingerbread… trust me, if there were I’d know.”
While it is possible that the social media team had a dose of miscommunication (remember Gingerbread was initially thought to be Android 3.0 that will possibly need better hardware), it is always a good idea to verify facts before posting such communications.
LG is betting big on Android powered smartphones. The company has announced the launch of two new smartphones in the UK. The new line of smartphones shall be known as Optimus. LG has said that the second half of the year will see close to ten new smartphones under the LG Optimus series being launched.
For now, LG Optimus One and LG Optimus Chic are two phones that will be among the first to come installed with Froyo – the new Android 2.2 mobile operating system. As the name suggests, LG Optimus Chic is aimed at “fashion aficionados” who love the curvy design of this smartphone.
LG is having an interesting year trying to match up to the benchmarks set by its Korean rival, Samsung. The company had earlier announced its plans to launch an Android powered tablet PC in the fourth quarter of this year. With at least a dozen Android phones being launched from now till the end of the year, expect LG to be in the news quite a bit in this second half of this year.