Apple is reported to be working on a new in-stream ad feature for their mobile advertising platform, iAds, that could enable app developers streaming video content to the iPad and iPhones to monetize via ads. The feature is reported to be working pretty similar to the ads inserted on Flash video clips except that this […]
Apple is reported to be working on a new in-stream ad feature for their mobile advertising platform, iAds, that could enable app developers streaming video content to the iPad and iPhones to monetize via ads. The feature is reported to be working pretty similar to the ads inserted on Flash video clips except that this new feature will be compatible on HTML5 and Quicktime – two video platforms that are compatible on the iOS platform.
Apple is also expected to offer limited targeting functionalities that includes the ability to target the user via their mobile data location and their user behavior that is tracked anonymously. The new feature is expected to get many more video publishers onto the iPad platform. As you know, the absence of Flash compatibility and consequently the lack of proper monetization mechanism has meant that iAds has not been able to impress this segment of developers. The new in-stream ads are expected to become available by the first or second quarter of next year on the iPhone and iPad with possible availability on the new Apple TV moving forward.
iAd – The new mobile advertising platform that Apple has announced to bring interactive advertising solutions to mobile applications is set to launch on July 1. The company is learned to be selling the marketing solution to advertisers only for around 8 weeks. Despite this, Apple claims that the company has been able to generate commitments totalling over $60 million for this year. The premium publishers who have signed up for the iAd solution include AT&T, Best Buy, Chanel, Citi Target and The Walt Disney Studios.
As you know, Apple announced the iAd platform in April this year after acquiring mobile ad firm Quattro Wireless in 2009. The acquisition was rumored to have taken place after Apple failed to negotiate its bid with AdMob which was later acquired by Google.
After ranting endless about Google treading on Apple territory with its launch of Android OS and Nexus One, Steve Jobs is learnt to be working on launching “the next big thing” – a mobile advertising platform tentatively named iAd.
According to reports on the MediaPost, the new mobile advertising platform is expected to be built on top of Quattro Wireless – the mobile ad network that Apple acquired for close to $300 million early this year. An announcement regarding this is expected to be made on April 7th.
This could be the next big segment where Apple and Google will go head-to-head. Steve Jobs has been earlier reported to be feeling “betrayed” after Google launched its own mobile platform competing against the iPhone OS. Unlike Apple’s predominantly American audience, Google has a terrific presence globally and that is expected to help Mountain View in winning this battle against Apple in the long term.
[via Media Post