“Checking-in” has suddenly become sexy and every startup in town is trying to incorporate it into their core service. After Yelp and Gowalla, Facebook too is trying to introduce a “check-in” feature to users of its mobile website.
Checking in was first introduced by New York based startup, FourSquare. The service that offered reward points for multiple check-ins has proved to be extremely popular among its users that other LBS startups too have been trying to introduce the service to their users.
However unlike Yelp or Gowalla, Facebook is a massive network that can squash the ambitions of a small time startup like FourSquare. However, Dennis Crowley, Founder of FourSquare seems unfaced and is in fact enthused by the entry of Facebook which could help make checking-in the “commodity of the year”. Crowley says
“I think we’re doing this better than anyone else and I think we’ll continue to do so. We have so much stuff on the whiteboard that we haven’t even touched yet… we’re really just getting started.”
Competition in this segment is just heating up and it will be interesting to see how 2010 pans out for each of these startups.[via Business Insider]