The next wave of competition between the tech giants – Apple, Google and Microsoft appears to be in the area of personal entertainment. Online music streaming and downloads is very important in the scheme of things for these companies and is a segment where Apple holds a significant head start over others with their iTunes offering.
There have been reports in the past that suggested that Google could be working to bring their Google Music offering on Android 3.0 , aka Gingerbread. Now, fresh reports suggest that the new Google Music service could be launching well before the end of this year.
Google’s Android lead, Andy Rubin is said to be in “accelerated” discussions with Harry Fox Agency to get access to close to 27,000 songs on top of other deals that the company is negotiating. According to these reports, the Mountain View based tech giant could be launching the Music service as early as November of this year.
The launch of the service is believed to have taken a high priority following reports that Apple is working on a cloud-based iTunes music streaming service that will make the storage space on the users’ handsets redundant.
Google’s next generation mobile operating system – the Android 3.0 also codenamed Gingerbread could be bringing the much touted cloud-based online music streaming service – Google Music to users. This is not a speculation, but was confirmed by Android product manager, Gaurav Jain, in an interview to Israeli newspaper Calcalist.
Cloud based music streaming service is likely to be the next area of competition between the tech giants. Apple is learned to be working on a cloud-based iTunes service. The company had acquired the music streaming service, Lala, late last year and as of May this year, the service was closed for new registrations. Also, Microsoft had recently launched the Bing Entertainment system that will integrate the company’s search engine offering with entertainment.
Google, it appears, is now working on a two pronged approach. According to Scott Morrison from the Wall Street Journal, the search engine giant could be launching an online music download service that is tied to the search engine later this year followed by an online subscription service in 2011. Now, with this revelation from Jain, it is clear that Google will be tackling the online and mobile areas separately.
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