Top Email Subject Lines That Will Make Sure Your Email is Opened

One of the most important aspects of a company’s digital marketing efforts is its email marketing section. It is one of the constant lines of communication that showcase your e-commerce company and its many products and services consistently. Not only does it work as an avenue to market your company, but it is also a great way to make money online.

Close to 69% of businesses invest money and time on email marketing, and for a good reason – an email can get you a return of 44% ROI once you manage to get the right audience members. 

Subject lines constitute one of the more crucial aspects of an emailer as it is used to garner the attention of a first-time or recurring reader and receiver of your email. Your subject line can make or break an emailer, and with e-commerce companies depending on this avenue, it is a contribution you must pay close attention to. 

Luckily, as email marketing has progressed over the years, we’ve been able to find certain subject lines that work well. These lines have been curated by us to help you kickstart your email marketing efforts the right way and begin selling online. If you feel other subject lines belong in this list, feel free to add them to the comments below.

You could also check out this comparison between MailChimp and ConvertKit  to understand which email service provider will work best for you and your marketing efforts.

How Important are Subject Lines to Having an Engaged Audience?

For starters, email subject lines are the first thing your audience will ever notice about you in their inboxes. Fighting for inbox space has become a fierce battle, with the average person receiving close to 121 emails a day! Couple that with brands looking to jostle and stand out among the rest, you face an uphill battle trying to promote your e-commerce store.

Here’s a stat – 35% open an emailer based purely on the subject line alone. Automation and lead-generation have made it easier to receive data from the customer, including names. Using a person’s name in email results in a higher open and click-through rate compared to the others. 

Subject lines play a vital role in deciding the fate of your emails. Make sure you spend time researching the best ones to use to get the best results. With time, you’ll notice your intended audience responding positively to your emails, and you’ll know your subject lines played a significant role. 

Basic Prerequisites for Making Subject Lines Work

A caveat before we proceed – while subject lines can make or break your email campaign, it is important that you send your messages to the right people. Use a tool like ContactOut to help you find the right email address of the prospect you want to reach – this way, you avoid sending your message to the wrong target, and thereby maximize your open rates.

To make your subject lines work, you must first build three strong pillars to your email strategy. These three pillars will form the foundation around which all your email marketing efforts are geared towards.

Here’s what you need to keep in mind with regards to designing persuasive emails and making sure they work well:

  • A relevant email list – This is the first step towards ensuring your subject lines, ergo, your emails get opened and read. A good email list can be achieved by many exercises, including lead-generation forms on the website, social media advertising, and many more. What’s important for you is to notice the audience that is interacting with your website.

Relevant email lists will give you an indicator of the type of individuals interacting with your brand. Once you’re clear with that, you can tailor your email subject lines to work according to the audience base and move forward. As an e-commerce store, knowing your audience base is absolutely crucial as they are the ones who have a higher affinity towards purchasing your product over the long term. 

  • Good copy – While this is pretty much a no-brainer, you’d be surprised by the number of marketers who have seen an upturn in fortunes just by hiring a strong copy team. Certain email marketers have seen numbers go up by 45% after they’ve spent extra effort on improving their copy, so it just goes to show the role it plays in a strong email. 

Good copy can also be the hallmark of a great brand because you’ll be able to own a space in the mind of your reader and audience. It acts as a precedent to your company and will undoubtedly see audience members look forward to opening your emails. 

  • Well-designed subject lines – A good subject line impresses the reader, and a great subject line pushes them to open their email and go through its contents. That’s where you have to play a role in choosing the right subject lines. Find the ones that suit your business, and depending on the intention of your email, deploy the same.

Most subject lines revolve around psychologically engaging the customer with the use of certain catchphrases and words. We’ve broken down some of the best in the business for you to go through and use:

Some Great Subject Lines That You Can Take Cue From

Subject lines can revolve around various psychological capsules that can entice a customer to click and open them. The better you’re able to evoke an emotion, and the higher are your chances of getting a click-through.

Here are a few types; you could try:

  • Curiosity-inducing – These subject lines get the audience interested and curious with regards to the content present in the emails. There are a few lines that can evoke this sort of a response from them, including the likes of:
  • Is this you?
  • Ten unknown facts about Thanksgiving
  • DON’T open this email
  • What’s with this $200 hair-trend
  • Cheetos wouldn’t want you to know
  • It’s all that it takes to be successful
  • We have the secret right here.

 

  • FOMO – FOMO lines are those that create a feeling of missing out among the audience. During the dull periods of a sales season, you could use FOMO subject lines to get the best returns in CTRs and open rates. These lines include:
  • Sale for $43 shirt ends today
  • Your discount expires NOW!
  • In case you missed out…
  • Your prescription is slowly running out…
  • These books are too good to miss!
  • Starbucks – by invite only!
  • You’re missing out on this!

 

  • Emails addressing pain points – Certain companies are smart enough to identify the pain points in their customer’s lives and address them directly in their email subject line. This, in turn, creates a sense of curiosity in the mind of the customer and prompts them to open:
  • Where do all the toys go?
  • What happens after you run out of stock?
  • All beauty issues solved here
  • Since we can’t all win the lottery…
  • Feed guests without really breaking the bank
  • Don’t waste money on ink…
  • A 30-second sales pitch

 

  • Re-targeting emails – Re-targeting emails are ones that are used towards audience groups who have reduced or stopped interacting with your brand. It is a great way to rekindle that lost connection and get them to click:

 

  • Still interested in the deal?
  • New things are in store!
  • It’s only been a month!
  • Hey, did you forget this?
  • Pick up from where you left this off
  • It’s been a while
  • We’ve missed you! Please come back!

 

  • Funny subject lines – Funny subject lines are always an excellent way to grab the attention of your reader as humor never fails to work. There are a few subject lines that end up working immediately as they bring a smile on the face of your reader:

 

  • We like being used…
  • We’d like to teleport you to the shopping cart…
  • Where to drink beer right now…
  • How can you waste time without wasting time at work?
  • Four kinds of people to avoid on New Year’s
  • Look what you did, bro!

 

  • Social proof – Sometimes, the best kinds of email subject lines are those that work because actual people are validating the same. These can include links to testimonials that speak in benefit of your brand:

 

  • Top reviewed styles from customers
  • Here’s what XXX celebrity had to say…
  • Simple recipes from our best customers.
  • Psst.. your friends are up to something
  • These are the people’s favorites…
  • Here’s what our clients are saying

 

  • Offer email subject lines – An obvious entry into this list because offer subject lines are always a great way to grab anyone’s attention, at any point of the day. Here are a few examples you could use to get them to click on a good sale:

 

  • Two for two
  • 25% OFF on everything!
  • Everything must go!
  • Meet your new shirts
  • Get a head start
  • Get priority access

Conclusion

Thus, with great subject lines come high ROIs and amazing click-through rates that improve the quality of your leads. Learn to use your subject lines effectively to get more people interested in your brand and the company’s online presence.

The following is a great list of some excellent software for e-commerce you could use when it comes to email marketing. These have been curated explicitly as great alternatives to Mailchimp, offering you the best outlets with which you can get started with the above subject lines.

5 Vital Email Security Tips You Should Know

In 2016, the race for the American President saw a popular candidate suffer an unexpected defeat. Hillary Clinton, who was expected to be the 45th president of the United States, lost because of a strange controversy.

The controversy involved her using a private email server during her tenure as the Secretary of State. As expected, the American people were enraged that a government official was using unlawful means to withhold information from them.

However, if this controversy is analyzed through an unbiased perspective, one might consider the fact that Hillary Clinton had her reasons. After all, being the Secretary of State, it was vital for her to keep enemy states away from confidential information.

The scandal was dubbed as the ‘email controversy’ but in actuality, it was an ‘email security controversy.

Quick Tips for Ensuring Email Security

Email security is an issue that is often provided less attention than it deserves. Organizations, institutions and even individuals in personal capacity use emails to share sensitive information.

Protecting this information is utmost important. This is because if the right information gets in the wrong hands, it can be used to blackmail, manipulate or even humiliate someone.

Hence, you should make no compromises in ensuring that your emails remain safe and secure. Below, we have laid out several methods you can apply to keep your emails away from malicious individuals.

Create Different Passwords

Passwords are the backbone of your online privacy. By creating strong passwords you eliminate the immediate threat of a hacker gaining access to your personal information.

However, even if you have created the strongest password in the word, do not use it for all your online accounts. If you have a single password for everything, you are walking into a trap.

Imagine the nightmare if you lose this password. Everything from your Facebook profile to your Amazon account will be at risk.

If you have a hard time remembering multiple passwords, you can avail the services of a password manager. In any case, avoid this rookie mistake.

Be Careful on Public Wi-Fis

Public Wi-Fi can be detrimental to your online security. This is because they are filled with nefarious threats. Hackers lurk on these Wi-Fi networks to get their hands on your sensitive information. This includes the password of your email.

With the program called ‘network sniffers’, the hackers can monitor traffic on a particular network and examine it for important information. However, there is a way for you to escape their watchful eye.

By employing a VPN, you can encrypt your online traffic and keep hackers at bay. A top VPN anonymizes your online profile making it difficult for hackers to monitor your connection.

Avoid Phishing Traps

Phishing is a popular hacking method in which the hacker disguises as a trusted entity, person or an organization to steal your password. It is the oldest form of cyberattacking that originated in the 1990s.

What happens in this attack is that you receive an email or an instant message that directs you to a fake website. The website is a spoof, meaning that it is copy of a legitimate site.

On this website, you will be required to provide your email and password. From there, you can guess what happens next. There are also more direct methods to phishing.

Sometimes you will receive a message from a certain website, asking for your login credentials to ‘fix’ a certain issue. Of course, this will be an imitation of the real website and your credentials will end up with the hackers.

Phishing scams can be somewhat difficult to recognize but there share few common things:

  • Request for your personal information
  • Threats to shut down your account
  • Bad grammar
  • Made up URL

By looking out for above signs, you can avoid phishing and keep your email secure.

Create Multiple Email Accounts

Just like keeping a single password for all account is problematic, using a single email for all online purposes is risky. The reason for having multiple emails is the same reason you should have multiple password.

If a hacker succeeds in breaking into your ‘one-for-all’ email account, he/she will have a field day with your online profiles.

Hence, create separate accounts for work, your personal activities and one for different website you use.

Scan Your Device for Viruses and Malware

To keep your device free from malwares and viruses, run frequent scans through capable anti-virus programs. The good news is that most anti-virus programs perform this function for you.

However, if you believe that you received a suspicious mail, scan your computer just to stay on the safe side. You can never be too careful with your online security.

Final thoughts

As many real life examples have shown, one cannot take email security lightly. You can suffer both personal and financial loss by being careless in your emailing activities.

This is why it preferable that you take all the necessary precautions to keep your emails safe and secure.

How To Encrypt Emails For Enhanced Security

Emails nowadays are a very common method of conveying messages. More importantly, when we try to have a private conversation and exchanging important files and information we try to use the method of email. But what about the security of this method?
As we think that the emails are a more secure form of a conversation between two or more parties but this might not be the case. The Invisible Web, Dark Internet, and Deep Web refer to the dark minds and criminals that are all over the internet, waiting to steal your information and corrupt your device.

This threat was always there but in the recent times, the scamming and criminal activities on the internet are more taken place through the emails. Therefore as a research, the user of email have more threat of stealing or corrupting the information than anyone else or any other method.

Who is the average email user?

According to the research the average internet and email users have not very much to worry about as they have not much to be stolen from. On the other hand, they can make their system more secure by using the regular internet protection system such as firewall, malware, hotspot etc.
Little efforts must be taken by the regular internet users to protect themselves from a major loss. But the scammers and hackers are indirectly affecting the regular users by targeting the Online shopping sites, Banks, online transaction etc. so that they can get valuable information as well as a monetary benefit which can involve your money or money related information.

What can be done to protect emails?

As a user, you cannot do much if the entire system is hacked but you can contribute a lot to your own safety and the safety of your emails and computers. Some of the security measures are listed as below;

1. Don’t open any unfamiliar email or link or attachment which you’re not sure of such as:

• Lottery offer
• Claim a winning price
• Get a free vacation
• Offers from any king from African country etc.

2. Don’t open and go after an endless link because it can have a potential virus. This email can be sound or seen familiar such as one from your contact, family or friend. Any social media pop up or any video or meme which is sent in an email and it is unnecessary to open must be avoided.

3. If you use your office files and documents from your own PC or laptop or use bank related work through it, invest a little on the security software which might charge a little but saves a lot of your information.

4. Try not to expose your security by using any free or public internet. A free or public internet is an open web which makes sure the person falls in.

5. If you are using any local internet services make sure to use a reliable one. Especially in case you are working on the international business and your internet connection is local, there are more chances of a security breach as the rules and laws do not apply to the local internet service provider.

How email encryption is beneficial for you?

The encryption is a method of converting the actual or original message having the regular text and changing into the encoded one. The format of the text is changed from the language such as English into the algorithm which is a type of formula.

Now, when the message is encrypted, it is least chances of the text to be converted to the actual text other than the person who has the authority or permission to decrypt. Decryption is a process of translating the encrypted code into the actual text. Therefore the information sent and received will remain in the safe hands and the scammers and hackers cannot do anything about it.

There are certain laws and rules applied to the delivery and receiving of mails of U.S. Postal Services and in case someone breaches it the law applies to him or her. But there are no rules and laws applied on the emails and that is why email scamming is very common these days.

Similarly, the emails are more vulnerable. Even in the cloud, when the senders send the email and the receiver has not opened it; the email sits on the cloud and waits to be opened. The changes or polluting can be done there as well.

A study shows that the emails are more likely to be attacked due to three major reasons:

1. Almost 20 to 25 percent of emails have attachments and these are about 98 percent of the email traffic volume.

2. The most importantly the users and employers think that the hard drive can be damaged or the data can be lost but the emails are safer. Therefore the emails mostly contain important stuff, especially the attached files.

3. The email attachments contain the 75% of the intellectual property of the organization.

How to secure emails?

On the other hand, there are some measures which must be applied in long term to avoid the hacking and encryption of the emails.
The emails can be secured to some extent by applying the following tips:

1. Use Virtual Private Network (VPN):
Avoid taking local internet; instead use VPN if the business is small. This will help the company move their data without the threat of hackers.

2. Use Outlook:
Outlook helps you defend your system from the unknown emails and attachment by doing simple setting you can stop seeing the emails of the unknown sender and unsafe attachments.

3. Encryption Software:
Some encryption software is available on the internet and it will help you secure the most important information and emails.

4. Use Secure Socket Layer (SSL) and Transport Layer Security (TLS):
The Microsoft Trust Center helps you secure your emails, links, and information more by applying simple tips and tricks.

This post was submitted by Muhammad Shoaib of Top10BestPro.

How To Find The Email Address Of Your Prospects Quickly

We have all faced the need to email a stranger at some point in our lives. Be it while reaching out for a job opening, or reaching out to a prospect customer for an appointment, cold-emailing is as ubiquitous as cold calls today. However, finding the right email to reach out is often a nightmarish process. For one, it is a tough job tracking down the emails one after the other. And even if you do, a couple of bounces could potentially ruin the credibility of your mail server. Which means, newer emails you send could potentially be going to the recipient’s spam box.

There are a number of ways to find the right email address of a recipient. One of the most popular ways is to use the Rapportive Chrome extension to try out various email combinations. An alternate process is to use a site like Verify-Email to try out IDs one at a time. These are however lengthy processes, and in the case of Verify Email, you can also exhaust your quote pretty quickly. So is there an easy way out?

FindThatID.com is an exciting tool that solves a problem in this niche. Using the service is simple – you simply enter the website URL and the full name of the person (without spaces) and the system will engage with the MX server to track down the right combination. Looking for bulk solutions? That is available too.

Here is how you do it.

Step 1 : Click here to visit the Find That ID website

Step 2 : Enter your own email address in the ‘Your Email’. This is the email where the processed emails will be sent to.

Step 3 : Depending on your email extraction request, you can pick the free or one of the paid options. Free option lets you check up to ten emails one by one.

Step 4 : If you have selected the free option, then you will find an input field below. Enter the domain name and full name one after another separated by space. For instance, if you want to check Bill Gates’ email, you would type: microsoft.com bill gates

Find Email of any person

Step 5 : Alternately, if you want to check multiple emails at one go, pick one of the paid options. You will now be shown an Excel form where you can simply copy-paste the domain name and full names from your local spreadsheet document.

Step 6 : Click ‘Proceed’ to continue.

Step 7 : If you have picked the free option, you are displayed the email in the following window. Otherwise, you are now taken to the Payment page. Once you complete the payment, the email request is queued and sent to you within the next few minutes.

FindThatID says the time to process an email list can take up to an hour or two. However, in all the tests I made, we got the output file in less than a couple of minutes.

As someone who writes to hundreds of prospects every week, FindThatID is a wonderful way to increase productivity and minimize your email track-down time. Check out the tool and let me know what you think.