How to Use YouTube to Sell Your Products

Video is one of the most engaging ways to attract customers while enhancing the reputation of the business. YouTube provides you with a wide range of tools that will help you sell more products while creating a deeper connection with your viewers. If utilized correctly, you can easily create an intricate method to expand your reach to more than just those who see your ads in search results on Google.

The Right Video Content

You want to create more than just an advertisement regarding a specific product. To engage those on YouTube, you want to explore different facets of what the item is capable of doing. For example: proper procedures, tips, how to videos and other informative methods may help you engage those interested in what the product can do for them. If you can add an entertaining flare to the content, it may have greater potential for being shared by those viewers.

Descriptive and Succinct

Statistically, shorter videos are often the most effective and fully watched on YouTube. For instance: You don’t want to spend 10 minutes trying to convince someone that they need to buy your style of smartphone cover. However, showing a short video about how to install it can strengthen the trust in the consumer while encouraging him or her to buy it from you.

Sharing On Other Social Media

After you upload the content, you can share it with some of the most popular social media sites on the Internet. With a few clicks of the button, you may engage a very large number of users in a very short amount of time. It is important to note that these videos will be shared on the profiles you created for each social site. For example, you need a Twitter account if you wish to share the video on Twitter.

Intro and Outro

Intros and outros are sections of video that can be useful to keep the viewer engaged. Your intro needs to be able to hold a viewers attention and shouldn’t be longer than 30 seconds. The outro can incorporate a call-to-action to inspire people to act such as clicking on links, liking, sharing and subscribing to your channel. Essentially, the intro sets the mood of the video while the outro engages people to act.

Embedding Video Onto the Product Page

YouTube provides you with the website coding to embed the video into virtually any webpage. If you develop a how to or other informative video regarding the product, adding it to your eCommerce site in the product’s description may help convince the potential buyer that he or she needs it. In this method, you’re showing your video to viewers on YouTube as well as people visiting your site – all from a single upload.

YouTube includes a great deal of versatility when it comes to marketing your products. When combined with online shopping cart software that can support various social media integration, you can attract consumers from a wide range of different online platforms. Explore the tools of the streaming-video giant and maximize the potential for engaging a wider target audience.

Boutiques.com – Google’s New Fashion eCommerce Portal?

Google may not exactly gel with fashion, but that is exactly the place that the Mountain View based technology giant plans to venture next. A number of fashion bloggers have reportedly received invitations from Google for an event scheduled for next week at New York.

So what are we to expect here? It is being reported that the company could be launching Boutiques.com that could be an end-to-end fashion ecommerce website. Boutiques was originally registered in the name of Like.com that was purchased by Google earlier this year. So this is not going to be just another etailing company. Google already owns some interesting technology developed by Like that allows for sophisticated visual search and this could be incorporated into the website.

The launch of the new site will bring a lot of pressure on eBay to refocus on improving its eCommerce offerings. The company has just lost out to Facebook in terms of valuation and fresh competition from Google could push the stock prices of the popular auction site down even further.

eBay Group Buying Site – GroupGifts Launches

eBay has launched a new group buying portal that will let a group of friends or family members to get together in purchasing an item. Group buying is not entirely new to the internet landscape, but when eBay does it, it can be big. The new service will let members of a group pitch in with their own contributions and notes that will all add up towards the purchase of the product. Any item that is available for purchase and is not up on bids can be purchased this way.

The USA Today explains how it works,

“Anything on eBay that’s available immediately, rather than up for bid, can be purchased this way starting today at eBay.com/GroupGifts. If members of an extended family wanted to buy a gift for one member, one person would choose a gift — or have one recommended by eBay — and invite family members to chip in using Facebook or e-mail. Those who wanted to join in would choose an amount to contribute (or agree to pay a requested amount) and pay using either PayPal or a credit card. They could also add a personal note. If enough people don’t chip in, the organizer can ask people to contribute more or choose a less expensive gift.”

What do you think of this new service?

Retail eCommerce Spending In USA

How much spending goes online when you take away the travel bookings part? According to a study conducted by Comscore, the growth of retail eCommerce spending that excludes travel-bookings has been slowing down over the years. This is how the growth has been – In the second quarter of 2007, retail eCommerce grew 23% year-over-year. […]

How much spending goes online when you take away the travel bookings part? According to a study conducted by Comscore, the growth of retail eCommerce spending that excludes travel-bookings has been slowing down over the years. This is how the growth has been – In the second quarter of 2007, retail eCommerce grew 23% year-over-year. This number came down to 13% by Q2 2008. Thanks to recession, there was a fall in the spending numbers in 2009 with Q2 of that year registering a fall of 1% YoY. Now, finally, there has been growth in retail ecommerce spending this year. However, the growth percentage is not as splendid as it once was at 9%.

Here is the retail eCommerce spending in absolute value over the past few years.

Q2 2007 : $27.97 billion
Q2 2008 : $30.58 billion
Q2 2009 : $30.17 billion
Q2 2010 : $32.94 billion

Zara Online Clothing Store To Launch In September

Zara, the popular fashion retailer has announced that the company will take the online route to increase sales with the launch of an online store later this year. The new ecommerce store is expected to be available in France, Germany, Italy, Portugal, Spain and the United Kingdom. The launch is expected around September 2.

Zara has had a fruitful few months in the recent past with sales soaring to €2,665 million in the first quarter of 2010. The launch of an online store also comes at a time when the UK clothing industry is touted to have breached £4 billion a month.

The online store will help improve the logistics of the company by making the brand available even in those parts of the country where Zara does not have a physical presence.

[via QuestSearch]

TechWave Launches Free Shopping Cart And Multiple Payments

E-Commerce solutions provider, TechWave has announced that their system has now been integrated with SugarCRM. The new CRM integration will offer TechWave clients a free shopping cart apart from multiple methods of payment including Google checkout, Paypal. Other features in the CRM will include a tax calculator, currency converter, etc.”

SugarCRM is an open source customer relationship management application that was launched in 2004 and has since then grown to become one of the hugely popular CRM software for businesses. SugarCRM has been downloaded over 7 million times and is one of the most popular applications on SourceForge.

Setting Up eCommerce Store On Facebook Becomes Easy With Payvment

You may have heard of Payvment. It is a startup that develops application that will let retailers to set up an ecommerce store on Facebook. The company has now introduced several nifty features that can go a long way in the growth of etailing via Facebook.

TechCrunch reports a new Fan Incentive-pricing feature that allows Payvment customers to introduce special coupons to customers who wish to become Fans of the company’s fan page.

The application also gives a real world feel to the purchasing experience by letting users “carry” their goods as they surf through the several shopping sites built on Payvment.

If you are looking to learn more about the service, click here to read tutorials from the company.

[via TechCrunch]