Apple Insider reports that Apple retail store employees have been informed via an internal news bulletin that the stores will get something “big” shortly. No information apart from the fact that this is revolutionary was revealed. The news piece was supplemented with video clips from Apple Retail employees citing phrases like “It’s going to be big” or “It’s coming“.
So what could this be? Firstly, it should be emphasized that this is not going to be any new product or service for general customers and that this simply going to be some product or service innovation that will improve the Apple Store customer experience.
It is being speculated that Apple may be working towards a mobile retailing concept whereby customers may make use of mobile kiosks, Near Field communications and bar code scanning applications tied with an iPhone app named “Products +” in order to get help on the Apple product they own.
Of course, this is one speculation. Do drop in a line in the comments if you speculate on something else.
Apple is expected to launch a new official app on the App Store that will make it easy for iPhone and iPad users to set up and book Genius Bar appointments easily. The new Apple Store App is noted to be a free app.
The app is expected to released on the sidelines of the of the launch of the iPhone 4 pre-orders on June 15. The app will allow users to surf through and purchase items from the Apple Store. While not much of information is available at the moment, we are hearing that the icon will be blue with just an Apple logo on it.
Anyway, it is just a few more hours before we get to learn about it officially.
As Apple has been expanding its retail footprint, there is a positive change in the corresponding market share gained in the company’s Mac segment. Silicon Alley Insider notes the increase in three of Apple’s most important markets : USA, West Europe and Japan. Here are the number of stores added between 2004 and 2009 and the corresponding market share gain observed on the sale of Macs
USA : 123 (4.3%)
W. Europe : 33 (2.8%)
Japan : 5 (1.1%)