Yet another tech giant is jumping the TV bandwagon. According to reports on the Wall Street Journal, Amazon is planning to launch its own internet based TV subscription service that could be available free of cost to the subscribers of Amazon Prime. Prime at present offers subsidized shipping charges to customers who pay an annual fee of $79.
The new service is expected to take on competition from Netflix and Google TV by offering a similar catalog of older content that could be more demand based instead of a push-system as is done by the current system of cable TV. Also, this strategy is least likely to find resistance from media companies who find the new crop of internet TV streaming services as a threat to their business interests.
The Amazon TV show subscription service will extend beyond browsers and will extend to other services that are integrated with movie & video streaming capabilities like Microsoft XBox 360.