Are you a blogger who writes a lot of helpful articles? Do you have something to share on your website that makes your readers want to make a donation? ThankThis.com is an upcoming ad network that is targeted exactly at this kind of an audience.
ThankThis basically serves as a platform that will help readers make a contribution to a publisher without having to spend money off their own pockets. Bloggers may place a tiny widget of code on their website that prompts the readers to “thank” the author for their content. Clicking this button will take the reader to an Ajaxified pop-in screen where the advert from the sponsor shall be displayed. The network is basically a win-win for all parties involved – the sponsor gets a viewer, the reader gets to thank the author and the author gets paid from the sponsor.
ThankThis is from the founders of the popular micropayment service, BitPass. The network is presently in private-beta and is available to publishers on an invitation basis.
Samsung may be following in the footsteps of Apple to launch its own ad network that will be targeted at its smartphone and television customers. According to a report on Forbes, Samsung could be launching this ad network once it is done with an implementation of its app store.
There is no word out on whether work on this has already commenced. It is speculated that Samsung may as well acquire an ad network instead of launching a network from scratch. Considering the Japanese consumer electronics manufacturer’s inexperience in this space, it only seems like the wise thing to do.
“[It]could give companies an incentive to opt for Samsung’s devices if they believe more exposure and money are better. Samsung fares poorly in smartphones but is one of the largest TV and home electronics companies, giving any advertiser a strong incentive to do business.”
After ranting endless about Google treading on Apple territory with its launch of Android OS and Nexus One, Steve Jobs is learnt to be working on launching “the next big thing” – a mobile advertising platform tentatively named iAd.
According to reports on the MediaPost, the new mobile advertising platform is expected to be built on top of Quattro Wireless – the mobile ad network that Apple acquired for close to $300 million early this year. An announcement regarding this is expected to be made on April 7th.
This could be the next big segment where Apple and Google will go head-to-head. Steve Jobs has been earlier reported to be feeling “betrayed” after Google launched its own mobile platform competing against the iPhone OS. Unlike Apple’s predominantly American audience, Google has a terrific presence globally and that is expected to help Mountain View in winning this battle against Apple in the long term.
[via Media Post