Sony has announced a new program for loyal PlayStation gamers – the PlayStation Rewards program that will offer exclusive status and extras to PSN members who have been around for long periods of time. In the initial invitation-only beta stage, the PlayStation Rewards program will be targeted at the US members of PlayStation Plus and Gamer Advisory Panel.
Once into the Rewards program, users need not do anything different and all of their activities including playing games, purchasing and downloading content, answering marketing surveys,etc. will be counted towards building the loyalty that shall be ultimately rewarded with additional benefits. Sony notes that the Rewards program will begin with things like
- Exclusive PSN avatars that display member status in the program
- Exclusive dynamic themes and PlayStation Home content
- Opportunities throughout the program year to participate in members-only sweepstakes and giveaways for experiences and merchandise you won’t find elsewhere (The first of which is an all expenses paid trip to the 2011 Consumer Electronics Show (CES) in Las Vegas, as PlayStation’s guest)
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