As announced earlier this year, Sony has launched its new music subscription service named “Sony Music Unlimited Powered By Qriocity“. The service was unveiled back in September this year which Sony Europe President Fujio Nishida described as a “cloud-based digital music streaming service that gives music lovers access to millions of tracks stored and synced with your devices”.
The service has initially launched just in the UK and Ireland. According to an announcement from the company yesterday, the Sony Music Unlimited service is expected to extend to U.S., Canada, Australia, France, Germany, Italy, Spain and New Zealand next year.
Although, the feature is not too different from iTunes at the moment, Kazuo Hirai, the executive vice president of Sony has said that they expect the product to stand on its own in a few years time. He has confided that “playing catch-up” with iTunes could make it difficult for the product to find appeal among users.