Men or Women – Who do you think own a majority share in smartphone ownership? Not being chauvinistic, but I found the results from this study entirely along expected lines. A recent study from ComScore shows that over 60% of smartphones in the US and European Union (measured across France, UK, Germany, Italy and Spain) are owned by men.
According to Comscore, a reason for this gender imbalance could come from the fact that male are early technology adopters and hence are more likely to be attracted to these newly launched gizmos. Additionally, the report also suspects the possibility for men to be high wage-earners as well as have a part of their mobile bill being paid by the employer as reasons for higher smartphone adoption.
Percent smartphones owned by men in US
April 2009 : 59%
April 2010 : 60%
Percent smartphones owned by men in EU5
April 2009 : 66%
April 2010 : 63%
An Interesting Related Article – Blackberry owners are predominantly female