Samsung may be following in the footsteps of Apple to launch its own ad network that will be targeted at its smartphone and television customers. According to a report on Forbes, Samsung could be launching this ad network once it is done with an implementation of its app store.
There is no word out on whether work on this has already commenced. It is speculated that Samsung may as well acquire an ad network instead of launching a network from scratch. Considering the Japanese consumer electronics manufacturer’s inexperience in this space, it only seems like the wise thing to do.
“[It]could give companies an incentive to opt for Samsung’s devices if they believe more exposure and money are better. Samsung fares poorly in smartphones but is one of the largest TV and home electronics companies, giving any advertiser a strong incentive to do business.”[Forbes via Electronista]