The second generation Apple TV may have appealed to quite a lot of people considering that the set-top box was available at a pretty low $99. But read into the details and you will know that getting yourself locked into iTunes for a television experience is not always a good idea.
Perhaps that is what help Roku get a massive bump in sales ever since Apple TV 2nd gen launched. In a statement Anthony Wood, the CEO at Roku dismissed suggestions that the new Apple TV could eat away Roku’s market and instead suggested that Apple’s launch and the subsequent promotions helped Roku make itself more visible to the consumers. And the result? Wood says that Roku has managed to double their sales ever since the latest Apple TV launched.
Roku is expected to sell their one millionth unit by the end of this year.