How much spending goes online when you take away the travel bookings part? According to a study conducted by Comscore, the growth of retail eCommerce spending that excludes travel-bookings has been slowing down over the years. This is how the growth has been – In the second quarter of 2007, retail eCommerce grew 23% year-over-year. This number came down to 13% by Q2 2008. Thanks to recession, there was a fall in the spending numbers in 2009 with Q2 of that year registering a fall of 1% YoY. Now, finally, there has been growth in retail ecommerce spending this year. However, the growth percentage is not as splendid as it once was at 9%.
Here is the retail eCommerce spending in absolute value over the past few years.
Q2 2007 : $27.97 billion
Q2 2008 : $30.58 billion
Q2 2009 : $30.17 billion
Q2 2010 : $32.94 billion