Apple devices always make news when they are launched because of the crowds that they draw. However, there are products in the Apple line up that do not draw the crowds and also do not stay hot all the world over. Mac mini is one of them. This desktop computer with a small form factor was first launched in 2005 with the latest model launching in January 2010 at a price of $699 in the United States, €799 in Europe and £649 in the United Kingdom.
Now, it looks like the demand for the device has waned off; at least in Europe. Apple has quite silently announced a significant price cut for the device in the European market. Starting now, Apple customers in the UK can get hold of a Mac mini at a price of £599 while those in the rest of Europe can buy the entry level model at €699. That’s a drop of £50 and €100 respectively in these markets. Prices in USA stay the same.