Why I Love Google

Having started GoRumors – a website dedicated to news around Google Inc., it should come as no surprise that we guys here love Google. What makes Google special – Well, for a long time it was simply the simplicity they brought to the world of internet.

Remember Google launched at a time when flashing banners were the order of the day. It is so easy to create a simple and elegant looking text site today. Back then, you had to have one of those flashy banners in order to make any money. And Google has been a terrific influence in introducing simplicity to web design.

But over the years, it has simply been their open culture, business strategies and despite all the criticism, their ‘do no evil’ policies. Yes, there have been many a time when Google was accused of doing no evil only when they had nothing at stake. Possibly true, but it still is one of the better companies that takes the ethical aspects of business into question before making a decision and that makes them wonderful.

Case in point – the recent introduction of extensions to Chrome. Unlike Apple, which is so annoyingly closed and where a mere mention of app approval policies will have app developers seething with anger, Google has no hesitation in allowing developers to make products that can likely threaten their very existence.

Recently, the company allowed Chrome users access to Ad blocking extensions like AdThwart and AdBlock. Considering that advertising has been the prime bread-winner for Google all along, this move appears so refreshing.

So, how come the company let the developers make these apps? Linus Upson, Engineering director at Google says

“It’s unlikely ad blockers are going to get to the level where they imperil the advertising market, because if advertising is so annoying that a large segment of the population wants to block it, then advertising should get less annoying.”

Of course, one might argue that Google has no problem letting the extension in because Chrome is still not very popular today. But as a company, Google should be looking at strategies to increase Chrome penetration and with extensions as these, the number of adblocking users should increase. But the company’s line of thought is to get ready for an evolution in case a majority of users want to.

And this is exactly something that makes Google extra special.

How Good Is The Nexus One Camera?

One of the things that Motorola Droid claimed to be better than the iPhone was in its camera. With a 5 megapixel camera, the Droid tried to out-do the iPhone in this category.

Now, we also know that the Nexus One has a 5 megapixel camera. But looking into a few patents filed by Google throws a few more interesting points that we may expect in the Nexus One.

One of the patent filed is titled “Reducing Flare in a Lens Having a Dichroic Filter“. In this patent, Google writes

“In order to obtain an image with high color fidelity, in an environment with a bright source in a field of view, flare must be minimized. In an embodiment of the present invention, an apparatus for reducing flare in an image device may include an absorptive UV cut filter positioned in an integrated optical system and a dichroic IR cut filter disposed on a lens in the optical system. The dichroic IR cut filter receives light reflected from one or more surfaces in the optical system at an angle of incidence larger than an angle of incidence of image light (e.g., a chief ray) entering the dichroic IR cut filter. The absorptive UV cut filter may be used to reduce a reflection of UV-wavelength light from reaching an image sensor of the image device. Further, the dichroic IR cut filter may be used to reduce a reflection of IR-wavelength light as an angle of incidence of the reflection of the IR-wavelength light striking the dichroic IR cut filter increases with respect to the angle of incidence of image light striking the dichroic cut filter.

A couple of other patents filed by Google have revealed that the company is working on newer technologies that will offer wide-angled and panoramic images using the camera. Here are some quotes from the patents that will give you an idea of what Google is actually up to

Panoramic Camera With Multiple Image Sensors Using Timed Shutters (Patent link)

The present invention relates to the field of panoramic still and motion photography. In a first embodiment, a camera apparatus for panoramic photography includes a first image sensor positioned to capture a first image. The first image sensor has a rolling-shutter readout arranged in portrait orientation. The camera apparatus also includes second image sensor positioned to capture a second image. The second image sensor has a rolling-shutter readout arranged in portrait orientation. Finally, the camera apparatus includes a controller configured to signal the second image sensor to start capturing the second image before the first image sensor finishes capturing the first image. At least a portion of the first image is in front of the second image relative to a forward direction of the camera apparatus.

Using Image Content to Facilitate Navigation in Panoramic Image Data (Patent link)

The present invention relates to using image content to facilitate navigation in panoramic image data. In an embodiment, a computer-implemented method for navigating in panoramic image data includes: (1) determining an intersection of a ray and a virtual model, wherein the ray extends from a camera viewport of an image and the virtual model comprises a plurality of facade planes; (2) retrieving a panoramic image; (3) orienting the panoramic image to the intersection; and (4) displaying the oriented panoramic image.

Ok, these technologies do not look exactly revolutionary. But they help to look deeper into how good the Nexus One camera can be. From the look of it, it does seem like it’s going to be a good deal.

Nexus One To Be Available On AT&T 3G

Consider this as one of the several unsubstantiated rumors that appear every time a high profile product is making a launch. Boy Genius Report is claiming that one of its sources have told them that a Nexus One handset shall also be made available on the AT&T 3G network.

This appears contrary to more established rumors that surfaced last week where we were shown pictures of what will be Google’s online store for purchasing Nexus One. Personally, I would tend to believe that rumor over this one.

Nevertheless, knowing Google, you’ll never get to know until they happen. So as for now, it’s fingers crossed.

Given a choice between T-Mobile and AT&T, which one will you go for? Do let us know in the comments.

[via Boy Genius  Report]

Google To Launch Apple Tablet Competitor?

The Google Nexus One is all set to make its debut this week and is touted to be the iPhone killer. Now, even as rumors of an Apple tablet launch is doing the rounds across both traditional media and blogosphere alike comes a rumor that Google could be launching its own version of the Tablet very soon.

The buzz comes from an Australian publication called SmartHouse that says their sources reveal that HTC has been working “very closely” with Apple to launch this Tablet device. Among several models that the company is working on, one of them even is assumed to be running on the much acclaimed Google Chrome OS.

We have no clue about whether this is true or not. The article is pretty vague on what the sources have said and at this moment, we would tend to believe that this is a false alarm.

Nevertheless, it would be fun if Google were to launch their own Tablet device. What do you think? Will that sell? Please tell us in the comments.

[via SmartHouse]

SideWiki About To Take Center-Stage

Remember Google’s Sidewiki project – The Google toolbar extension that let users to collaboratively provide reviews, ratings and further discussion on existing webpages? Well, if rumors are true, the Sidewiki project could soon be taking center stage on your webpages and not just be relegated to a side of the browser.

A patent filed by Google back in mid-2008 and published recently shows Google’s plans to make Sidewiki something similar to Youtube’s annotations.

According to this, Google has been working on a technology that will help users make annotations, highlight parts of the webpage and load these annotations every time they visit the page.

Google explains the technology thus

Among other things, a computer-implemented method for annotating webpage content includes accessing a webpage in a browser, the webpage under control of a third party. A collection of annotations stored at a storage location is retrieved, the annotations collection associated with the webpage and an annotations author. The webpage is displayed with the retrieved annotations collection overlaid on the accessed webpage.

For now, it is still not clear if this patent seeks to extend the functionlity of Sidewiki or the more forgotten Google Notebook. Google Notebook, as you might remember is a personal note-taking tool which let users copy, paste text from different sources on to a single place. Sidewiki is just a social extension of Notebook and going by the patent description above, this looks like taking Sidewiki a step further rather than Notebook.

The idea does look cool, though it can make things a bit spammy. I have personally not been a fan of Youtube annotations, and if this were to be something similar, I don’t think I would ever choose to see this.

New Google Patent Reveals Better Contextual Targeting of Image And Video Ads

Google is apparently working on a technology that will help in improving the contextual relevance of image and video ads. A recently published patent explains how the newly developed technology works.

Google explains the need for such a technology with the following example

“However, providing ads and other documents based on user-related content does not ensure the propriety of that content for a particular audience. For instance, a beer advertisement may not be appropriate on a website for recovering alcoholics, even though the ad and the content of the website are related by subject matter.”

The newly developed technology will scan through images and videos for appropriateness as well as contextual relevance.  An extract from the patent reads

“An embodiment of the present invention provides for uploading a document such as a graphical advertisement and comparing the document to other documents. The document can be compared to other documents by a document processor (e.g., automatically by an image processor). The processor may process images, sound files, and other data to identify text and images (as well as spoken words and other data) in the image ad. For instance, text may be identified in an image using optical character recognition (OCR) technology. By comparing the document to other documents, content can be identified in and associated with the document, and the document can be accordingly rated and approved based on this content and the status of the ratings of the comparison documents. The document can also be associated with content-based concepts (e.g., keywords, subject matter, etc.) that relate to a service or product associated with the documents.”

This definitely sounds a very interesting way to expedite the process of approving image and video ads as well as while delivering them contextually. You may view the patent abstract by clicking here (temporary link)

Google In Subpoena Trouble Once Again [Updated]

The Transportation Security Administration in US had recently issued a directive to many airline companies around the world requiring them of carrying out additional screening procedures of passengers. This, expected to be a high security directive was seen as breached when two bloggers who claim to have received information about this from an anonymous source blogged about them.

Late December 30th, the bloggers’ were interrogated by TSA officials to know about the anonymous source who sent them the mail. Apparently, these emails were sent from a Gmail account.

This makes it likely for Google to have received Subpoena orders once again. You might remember that back in 2006, there was a lot of debate over whether or not Google should give in to directives to reveal their users information to security officials looking for information on the spread of child pornography. Google took the US Justice Department to Court and won the case.

However, the company is apparently looking to keep the current case low profile. On contacted, the company spokesperson said

“We don’t talk about individual cases to help protect all our users. Obviously, we follow the law like any other company. When we receive a subpoena or court order, we check to see if it meets both the letter and the spirit of the law before complying. And if doesn’t we can object or ask that the request is narrowed. We have a track record of advocating on behalf of our users.”

While it is not clear about whether or not Google complied in this case, it looks like a wasted attempt by TSA authorities. The directive was sent to hundreds of airliners and possibly reached thousands of people all the world over. As Steven Frischling, one of the bloggers involved the case says

“It was sent to Islamabad, to Riyadh and to Nigeria. So they’re looking for information about a security document sent to 10,000-plus people internationally. You can’t have a right to expect privacy after that.”

Update: Following the public outcry, the subpoena against the two bloggers have been withdrawn. The case about Google still remains.

[via Search Engine Land]

Google Wishes You A Happy New Year With PageRank Update

New Year or rather a new decade is in and we would like to take the opportunity to wish all our readers and their families a very happy and prosperous 2010. Well, it is not just us wishing you prosperity. Google too is. Just when we were slipping into the new year, Google has announced a new Pagerank update and while this site of ours hasn’t benefitted from it, most other sites have.

There has been a lot of debate lately over Google’s toolbar pagerank and how much value it has for website publishers. While the company execs themselves have downplayed the significance of the toolbar pagerank, the company still continues the tradition of periodically reviewing and updating the PR.

There is apparently a tradition at Google to update pageranks on new year’s eve. As Search Engine Land, there was a PageRank update on the eve of 2009 new year too and the coincidence of the same can be seen either as Google’s way of wishing publishers (who benefitted) a happy new year or is just an incidental update. Eitherways, we would like to know if your sites have benefitted from this update. Please tell in the comments.

[via Search Engine Land]

Nexus One Rooted – Just That We Are A Week Away From Launch

The Nexus One is still a week away from launch. Google has not even given any indications about the company launching their own smartphone device. But news is in that the device has already been rooted.

Paul O’Brien from UK, the owner of the popular geeks forum Modaco today posted on his website that he had managed to break into the Nexus One handset in order to root it. He has called it the Superboot.

We are not exactly sure how many readers here would actually be owning a Nexus One device at this point, but in case you somehow did, you may proceed to his website to check out the rooting instructions.

Nevertheless, there is nothing much to gain by getting access to the root at this point, but we hope better things will come once Nexus One launches.
[via Gizmodo]

Google Working To Make Cloud Computing Faster, Transparent And More Accessible

Google has long nurtured ambitions of moving the whole enterprise IT infrastructure on to a cloud. Google Apps has been the company’s most celebrated cloud computing tool for enterprises. Having existed on this space for a few years now, what is it that is ailing the cloud computing space?

In a discussion with eWeek, Bradley Horowitz, Google Vice President for Product Management said that the company has faced quite a few challenges when it comes to cloud computing but that has been solely because of the hesitation from enterprises to trust a third party with their core data. He says

“We used to walk into a lot of accounts, and when I spoke to people about cloud computing there was a certain hesitancy and tentativeness about what it meant to surrender their data to the cloud. People had all kinds of concerns, all of them valid. We saw that dissipate over the course of 2009 and it’s partly generational. People that grew up on the Internet have fewer concerns about what it means to entrust a server with their content.”

So what is the future of cloud computing like? Google sees the necessity to bring user trust into the system as a primary first step. The company has already set up Data Liberation Front to enable enterprises to export all the data created on Google Apps to other systems outside the purview of Google which has instilled a sort of security among enterprises that they are not going to be forever dependent on a third party for their data management.

Other important factors that could be coming into play, according to Horowitz are the speed and ease of access. Horowitz says

“We want to build the cloud in such a way that it’s got all of the qualities you would want. You want it to be blazingly fast. You want it to be accessible wherever you are on the planet within milliseconds. You want it to be accessible on whatever device you happen to be at, whether that’s an enormous big-screen monitor, or whether something the size of a wristwatch. You want it to be transparent and flow across services and devices without you having to think about or program it.”

Google already has a lot of stiff competition in this segment from the likes of IMB, Cisco and Microsoft. Will they be able to extend their internet success to the cloud computing space as well. We have the next decade to answer that question.

[via EWeek]