Apple announced the new Apple TV at the media event yesterday. The device is extremely small compared to the older model and at $99, also costs less than half of the older price. But is the new Apple TV actually better than the old one? We will see.
Full HD Streaming – The Old Apple TV made it possible for users to watch full HD 1080p movies and videos. Apple has reduced the video rendering capability on the new device to 720p that is likely to annoy quite a lot of long time users.
Storage & Power Consumption – The new Apple TV has done away with local storage and makes the whole process work over the cloud – Steve Jobs has made it sound like the future is here. Well, quite not. the Apple TV will now require you to keep your computer or Wi-Fi turned on the whole time you watch your movie on TV. That’s needless extra power. Quite a retrograde step. What’s the point if you do not have space to hold even a couple of movies?
The above point also holds true when you want to listen to music with Wi-Fi turned off.
USB Support – Cloud streaming may be one good way to watch movie, but is definitely not the only good way. The new Apple TV does not have support for USB storage. Of course, this needs some hacking to be done, but it was at least possible.
Rental Pricing – There were rumors about a TV subscription service that will pull $1 from your wallet every month for complete access to a TV series. That sounds reasonable. What is completely unreasonable is the $0.99 per TV show and $4.99 for a movie. That means, for the rental price of two movies on Apple TV, you can actually enjoy unlimited movies from Hulu Plus.
Are you particularly excited by Apple’s latest hobby? Why?