Microsoft is reported to be in talks with a number of media companies over bringing a subscription based web TV service to Xbox consoles that could give the company an effective tool to fight Google and Apple in the new web television space. Sources have indicated that under the new plan, subscribers will pay a monthly fee to access television networks such as ABC, NBC, Fox, CBS, ESPN and CNN over Xbox.
Another alternative proposal seems to be using the Xbox as an interactive layer above the service offered by cable TV. Using this, subscribers may continue to pay cable TV operators for content access but may be able to, for instance, message friends while watching a television show.
While there is not much information about the new plans on offer, Microsoft could also integrate its new expertise in motion control technology using Kinect that would let users change channels or fast-forward videos by waving their arms or using voice commands.
In addition to this, there is also a possibility of Microsoft incorporating a TV show recommendation service. You may remember our article from back in April this year where we had noted about a new Microsoft patent that talked about such a service.