The race to the top among game developers has been very tight in the past few months. In September this year, Bungie released Halo : Reach and though the game broke records to register $200 million in the first 24 hours of launch, it still wasn’t able to dislodge Call of Duty : Modern Warfare 2 from the top slot for the week.
Looks like Activision has continued to prevail. Five days after the company launched its new Call of Duty : Black Ops, reports are coming in that the game registered over $650 million during the period. This is not just a record for the five day period, but as the company has noted, this is also the “first entertainment property in history to set five-day records for two consecutive years across all forms of entertainment.”
For what it’s worth, COD : Modern Warfare 2 logged in $550 million in the first five days of its launch. Now that’s some pretty impressive record.