ReadWriteWeb has an interesting piece of news that could possibly indicate that a new pay-per-follower monetization model is on the cards. This follows reports on TechCrunch of a new feature on Twitter search that prominently displays Twitter user accounts on search results.
Marshall Kirkpatrick speculates if this could eventually allow users to advertise their user accounts on Twitter search to gain more followers. The business idea is not entirely innovative. Facebook has, for a long time, let brands to advertise their fan pages to users in order to win fans.
However, RWW’s speculations points more towards a CPA model whereby brands/accounts only pay for every follower gained. It is not clear if these Twitter user accounts shall be promoted beyond the search pages. Also, it is not clear if third party Twitter clients like Hootsuite and Tweetdeck will be offered a share of the revenues based on referrals from these clients.
Nevertheless, this could be an interesting new way to monetize without having the user to bounce away from Twitter’s website.