The Android platform has been overtaking the iPhone in popularity over the past couple of months. Despite this encouraging growth, popular movie streaming website Netflix had stayed out of venturing into Android so far. After all these months of silence, Netflix has finally opened up on the reasons that has prevented the company from opening up to Android. In a recent blog post, Netflix Product Manager, Greg Peters has noted that the absence of a complete platform security system on Android as the reason why Netflix has not been able to enter the marketplace yet. Peters wrote,
“The hurdle has been the lack of a generic and complete platform security and content protection mechanism available for Android. The same security issues that have led to piracy concerns on the Android platform have made it difficult for us to secure a common Digital Rights Management (DRM) system on these devices. Setting aside the debate around the value of content protection and DRM, they are requirements we must fulfill in order to obtain content from major studios for our subscribers to enjoy.”
That does not mean Netflix app for Android is a goner. Peters has indicated that the first Netflix Android app will make its appearance in early 2011 and it will not be for all handsets. The company is reported to be talking to individual handset manufacturers to add content protection to their systems and so it will be a while before the application becomes available on all the Android handsets.