Students are increasingly being lured towards Macbooks, a recent study by Student Monitor has showed. In their recent report, the Ridgewood, NJ based research firm has noted that 47% of the 87% of students who were contemplating a laptop purchase were contemplating the purchase of an Apple Macbook. Consequently, the level of interest on Dell and HP was seen at just 12% and 11% respectively.
So what this has resulted in is that more than one-fourth of laptops on campus are now being made by Apple. Apple and Dell now make up more than 50% of all laptops on campus. HP now makes it to number three – at 15% market share.
The study is a grim reminder for Dell of its glorious days not so long ago. A Student Monitor study back in 2005 showed interest in Dell laptop at 47%. Macs back then had a 14% interest level.
So this is how the market share among laptops stack up in the student community
Apple : 27%
Dell : 24%
HP : 15%
Toshiba : 10%
Compaq : 4%
Sony : 5%
Gateway : 4%
Acer : 4%
Lenovo : 2%
Others : 5%