Microsoft appears to be doing really well in the gaming console segment. The company has reported that over 484,000 units of their XBox console was sold during the month of September 2010. That makes Microsoft the number 1 player in the segment for the fourth month in a row. The sale numbers are also up 37% compared to XBox 360 sales in September last year. The company has also announced that the sale of games have seen a terrific rise thanks to the launch of the new Halo : Reach. Microsoft apparently sold 3.3 million units of the game during the month of September.
The numbers are interesting on two counts. Firstly, Microsoft will be entering the holiday shopping season on the back of this impressive sale numbers over the past four months. Gaming consoles are one of the very hot selling commodities during this season and Microsoft should expect to do well. Secondly, the impressive sale numbers should also help the company in the sale of Windows Phone 7 handsets considering that the mobile platform is tightly integrated to XBox Live. Existing users should surely contemplate buying a Windows Phone 7 device.
Microsoft (NASDAQ:MSFT) shares rose 1.23% in the market yesterday and are currently trading at $25.57 in the after-hours.