Microsoft had announced earlier in the week that the company would be offering free Windows Phone 7 handsets to all of their employees across the world. Well, the obvious take-away from this announcement was that the proliferation of these handsets in the wild will get the word-of-mouth marketing going that could eventually reap better rewards to the company. Looks like there is more caveat to the whole story.
TechFlash has published an internal memo circulated by Microsoft’s senior vice president of mobile communications that hints at using the company’s vast talent pool to develop apps for the new mobile platform. In his message, Andy Lees writes,
“Develop! With the help of the developer division, we just shipped the Final Beta of the Windows Phone Developer Tools. They absolutely rock, and you should download them now http://developer.windowsphone.com/. The package includes everything you need to start building apps. In addition, we’ve introduced a new employee developer program which makes it much easier for you to develop apps for Marketplace in your spare time. … And if you need some help jumpstarting your development, check out the Windows Phone Developer Training Kit. …”
To be fair, this does not seem to be an obligation and is only offered as a suggestion. But then, you never know.