Microsoft Seeing China Opportunity Post-Google Exit?

Google has called upon the human rights violations and censorship laws in China as the reason to quit the operations in China. While there have been lots of conspiracy theories woven to understand the exact reason for Google’s withdrawal from one of the major internet markets, the Mountain View based company has nevertheless earned its brownie-points for having taken the decision.

But will this push other American companies to pull out of China? At least Microsoft appears to be taking Google’s pull out as an opportunity to increase the company’s market share for Bing. A company spokesman said,

“We appreciate that different companies may make different decisions based on their own experiences and views. At Microsoft we remain committed to advancing free expression through active engagement in over 100 countries, even as we comply with the laws in every country in which we operate.”

Microsoft’s position is undersandable. Even if Redmond decides to take the courageous step, Google will forever remain in the limelight for having taken the lead in standing against censorship. As in the search engine market, here too, Microsoft would be seen as a company playing second, or perhaps the third fiddle. Besides, there is a lot of opportunity in China that Microsoft is still lured by. All these factors makes Microsoft’s position in China all the more understandable.

[via CNN]

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