Sometimes display technologies can be quite overwhelming for regular users who do not actually care about whether the display is LCD, AMOLED or Super AMOLED. However, each of these different technologies do perform differently and it makes sense to offer a look into their performance before deciding upon the phone of your choice.
Folks at TechBlog give us an excellent demo of how these three display technologies fare under bright sunlight. As you can watch from this long video below, there is little to choose from since none of the three screens are explicitly better. Nevertheless, the LCD on Nokia Xperia X10 appears to be marginally better than the Super AMOLED screen on Samsung Galaxy S which is in turn better than the AMOLED screen on HTC Desire.
What are your views? Watch the video and tell in the comments.