Sony is looking to pull itselves out of Apple’s iTunes store. According to available reports, Sony would be concentrating and applying their focus on their own cloud-streaming Music Unlimited Service. Or, was this reaction from Sony expected after what happened with Sony’s reader app on Apple’s app store. Or, is it that Sony is really looking to expand. It is also being heard that Sony NGP and Xperia which would be running on Google’s OS Android would not want to licence the music or the games on either of the phones to Apple.
If Sony were to pull out, there could be a situation where other music labels might also adopt Sony’s route. But on the flip side, iTunes is the number one online music store in the US. So, would Sony want to pull out citing its reader app as a cause?