If you are a Microsoft XBox 360 Live subscriber, you may now not only download and watch movies directly from your XBox, but may also make ticket bookings at a cinema near you. How? Microsoft has partnered with online movie ticketing website, MovieTickets.com to allow users to purchase movie tickets while looking for them via XBox 360.
XBox users may have come across movie advertisements as a text-in or as a Microsoft tag that is viewed during these studio advertisements. Clicking on these ads, users will be offered an opportunity to download the movie or engage with the other relevant content. While this has traditionally been available, the new partnership will additionally take users to a co-branded website where users may make their ticket purchase.
But there are a few questions that are still unanswered. We are not sure if the payment will be made via the XBox Live user account or as a traditional online purchase. Eitherway, the new partnership will give Microsoft Xbox 360 users one more reason to cheer.