After successfully showcasing their search engine prowess on stage to media outlets, Google may be gearing up for one more public announcement for Google TV. In an interview to the Wall Street Journal, Intel CEO, Paul Otellini has stated that the new Google TV system could begin shipping as early as this month.
Intel has previously been a supplier of chips to the Apple TV and according to Otellini, the new venture from Google is powerful and should mark a significant paradigm shift in the television segment. Comparing the latest venture with Apple TV, Otellini said,
“I also believe there are probably households that one will appeal to and the other won’t. My mom might use an Apple TV because it’s really simplistic. My son is probably going to go buy a Google TV, simply because it’s cool. He wants to be able to do his Facebook chat and talk to his friends saying, “Hey, are you watching the game?” in real time. You cannot do that on Apple TV.”
Google has partnered with Intel, Sony and Logitech in the launch of the new TV venture that Eric Schmidt noted would launch “in the fall“. Samsung too is learned to be working on a partnership with Google to bring Android OS to its television sets.