Google Travel : Acquisition Talks On With Travel Software Developer

Typing Google.com/travel takes you to a really old webpage where Google is seen coaxing travel marketers to use their Adwords program to reach their target audience. This could possibly change soon.

According to reports on the BusinessWeek, Google is in advanced talks with ITA Software Inc., a developer of travel program used by companies such as Orbitz.com, Kayak.com and Microsoft Bing. The cost of acquisitions, by some estimate, is expected to top $1 billion!

However, do note that the talks are still on, and like it happened with Yelp, either party may still walk away from the bid. Nevertheless, we at least now know that Google is interested in venturing into the travel segment.

[via BusinessWeek]

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