India has not enjoyed high internet penetration levels – though in absolute terms, the country is still among those nations with the highest number of internet users. However, as the penetration levels pick up, small and medium businesses are slowly coming to terms with using the internet platform to market their wares.
Most enterprises have however not given this business opportunity a second thought. The reason, it is learned, has been the lack of awareness with respect to project execution.
India is one of the primary focus areas for Google and the company has taken it upon itself to grow this awareness. The search giant incorporaated the SMB Business Consulting close to one and a half years back to reach out to small businesses. Only 2 million of the over 40 million businesses in India have some sort of presence online.
In a recent report on the DNA, Google is learned to have made terrific strides forward in their venture.
“We are seeing the demand increasing. And we are well placed to ramp up the capacity from handling 1,000 calls to 5,000 calls per day. That will take about 2-3 months.”
The company has outsourced all of its SME consulting call center operations to a firm in Delhi. Google is now learned to be setting up one another call center in South India to cater to the vernacular languages of the south. The firm aims at providing support in 10 languages in the next 18 months.
Google’s SME consulting is mutually beneficial as India matures its online market. It will be interesting to see how much growth we can see in the next two to four years.