Google Launching ‘Pay Per Call’ Advertising This Month

In a communication sent to Adwords advertisers, Google has noted that the rumored Pay Per Call feature for Adwords listings for mobile phones will go live from this month. An official statement regarding this is awaited.

So how will this work? Hereon, advertisers who wish to talk to prospective clients in the location of their interest shall be displayed phone numbers alongside the ads and shall be prompted to call the advertiser. Users making such calls shall be connected to the advertiser who will pay for the lead in as much the same way as ‘Pay Per Click’.┬áThe feature is expected to be popular among the smartphone users who are known to surf the web a lot more than feature phone users.

What do you think about this feature? Can this be more effective, considering that you get to talk to a prospective lead or will this lead to a lot of junk calls thus spilling advertising costs for the advertisers? Please tell us in the comments.

[via SearchEngineLand]