According to a recent article on the Wall Street Journal, Google is seriously wooing old media publishers looking to reach out to their readers on digital media with a new “digital newsstand” subscription service that will let these publishers make money from their readers on Android platform.
While the proposal may sound pretty similar to what Apple has been trying to do with the iOS platform, Google appears to be more aggressive. The company has offered additional benefits to publishers that include sharing valuable demographic data of what kind of users download the apps. This information is likely to help the publishers plan their marketing efforts in a better way. Also, Google has proposed to take a smaller cut on revenues compared to the 30% that Apple has traditionally charged publishers.
For what it’s worth, Apple too is learned to be gearing up for the challenges. The company has also offered to share user information to publishers though at the moment, this feature is likely to be opt-in instead of the opt-out functionality that publishers demand.