Is Google preparing to launch a cloud-based iTunes rival for Android users? According to reports, Mountain View is in talks with a Los Angeles based cloud-music service startup called Catch Media over possible acquisition of the service.
Catch Media is a six year old company that focuses on letting users organize their music and media in order to be able to access them from anywhere, including mobile phones. The company claims to be the ATM for media industry and has already signed up licensing agreements with four major record labels.
Both Google and Catch have apparently refused to comment. Nevertheless, it comes as a great strategic move for Google. Late last year, Google introduced a Music OneBox on their search results to let users play music from their search pages itself. An acquisition of Catch Media’s technology can take their competition against Apple one notch further.
What are your thoughts on this?[via CNET]