Every time an iPhone app gets submitted or updated on the App Store, Apple lets developers generate up to 50 promo codes. These promo codes can be offered by developers to reviewers and friends so that they may download these applications for free.
Until now, these promo codes could only be redeemed by Apple customers in the United States. No longer. Apple has changed its terms to now let promo codes be redeemed by customers across the world. In a statement to app developers, Apple has noted,
“Your promo code distribution is no longer limited to U.S. customers. Promo codes in iTunes Connect can now be redeemed by all App Store customers worldwide. Your Team Agent can request 50 codes per version of your app in iTunes Connect and your customers can redeem these codes in any App Store. To learn more about requesting promo codes in iTunes Connect, see the iTunes Connect Developer Guide.”